Kamakura, Wagner A: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

1

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vikas Mittal and Wagner A. Kamakura

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 2.41 MB

english, 2001

2

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Jagdish Agrawal and Wagner A. Kamakura

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 344 KB

english, 1995

3

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Wagner A. Kamakura and Gary J. Russell

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 1.89 MB

english, 1989

4

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

Du, Rex Y, Kamakura, Wagner A

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 892 KB

english, 2008

5

Statistical Data Fusion for Cross-Tabulation

Wagner A. Kamakura and Michel Wedel

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 2.95 MB

english, 1997

6

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Agrawal, Jagdish, Kamakura, Wagner A.

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 1.06 MB

english, 1995

7

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Du, Rex Yuxing, Kamakura, Wagner A

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 3.60 MB

english, 2011

8

Quantitative Trendspotting

Du, Rex Yuxing, Kamakura, Wagner A

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 1.72 MB

english, 2012

9

Factor Analysis and Missing Data

Wagner A. Kamakura and Michel Wedel

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.00 MB

english, 2000

10

Sequential market basket analysis

Wagner A. Kamakura

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 146 KB

english, 2012

11

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte H. Mason

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 1.22 MB

english, 2006

12

A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

Wagner A. Kamakura

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.80 MB

english, 1988

13

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

Vikas Mittal, Wagner A. Kamakura and Rahul Govind

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.30 MB

english, 2004

14

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries

Del Barrio-García, Salvador, Kamakura, Wagner A., Luque-Martínez, Teodoro

Journal:

Journal of Interactive Marketing

Year:

2019

Language:

english

File:

PDF, 2.11 MB

english, 2019

15

Assessing the Service-Profit Chain

Wagner A. Kamakura, Vikas Mittal, Fernando de Rosa and José Afonso Mazzon

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 729 KB

english, 2002

16

Marketing data, models and decisions

Michel Wedel, Wagner Kamakura, Ulf Böckenholt

Journal:

International Journal of Research in Marketing

Year:

2000

Language:

english

File:

PDF, 52 KB

english, 2000

17

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Mittal, Vikas, Kamakura, Wagner A.

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 158 KB

english, 2001

18

Reflections on My Editorship of JMR and Beyond

Kamakura, Wagner A.

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 47 KB

english, 2014

19

Factor Analysis and Missing Data

Kamakura, Wagner A., Wedel, Michel

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 118 KB

english, 2000

20

Estimating Promotion Response When Competitive Promotions Are Unobservable

Moon, Sangkil, Kamakura, Wagner A, Ledolter, Johannes

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 153 KB

english, 2007

21

Value-System Segmentation: Exploring the Meaning of LOV

Wagner A. Kamakura and Thomas P. Novak

Journal:

Journal of Consumer Research

Year:

1992

Language:

english

File:

PDF, 463 KB

english, 1992

22

Measuring Consumer Attitudes toward the Marketplace with Tailored Interviews

Siva K. Balasubramanian and Wagner A. Kamakura

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 2.25 MB

english, 1989

23

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models

Michel Wedel, Wagner A. Kamakura, Wayne S. Desarbo and Frenkel Ter Hofstede

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.14 MB

english, 1995

24

Special Issue on Brand Management || Understanding Brand Competition Using Micro and Macro Scanner Data

Gary J. Russell and Wagner A. Kamakura

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 773 KB

english, 1994

25

A Topical History of JMR

Huber, Joel, Kamakura, Wagner, Mela, Carl F.

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 181 KB

english, 2014

26

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

Rex Y. Du and Wagner A. Kamakura

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 4.21 MB

english, 2008

27

Statistical Data Fusion for Cross-Tabulation

Kamakura, Wagner A., Wedel, Michel

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.76 MB

english, 1997

28

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 831 KB

english, 1991

29

Inferring Market Structure from Customer Response to Competing and Complementary Products

Terry Elrod, Gary J. Russell, Allan D. Shocker, Rick L. Andrews, Lynd Bacon, Barry L. Bayus, J. Douglas Carroll, Richard M. Johnson, Wagner A. Kamakura, Peter Lenk, Josef A. Mazanec, Vithala R. Rao, V

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 81 KB

english, 2002

30

Introduction to the Special Issue on Market Segmentation

Michel Wedel, Wagner Kamakura

Journal:

International Journal of Research in Marketing

Year:

2002

Language:

english

File:

PDF, 53 KB

english, 2002

31

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Wagner A. Kamakura, Michel Wedel, Fernando de Rosa, Jose Afonso Mazzon

Journal:

International Journal of Research in Marketing

Year:

2003

Language:

english

File:

PDF, 895 KB

english, 2003

32

Estimating models with binary dependent variables: Some theoretical and empirical observations

Guy Gessner, Naresh K. Malhotra, Wagner A. Kamakura, Mark E. Zmijewski

Journal:

Journal of Business Research

Year:

1988

Language:

english

File:

PDF, 1.13 MB

english, 1988

33

Measuring brand value with scanner data

Wagner A. Kamakura, Gary J. Russell

Journal:

International Journal of Research in Marketing

Year:

1993

Language:

english

File:

PDF, 1.36 MB

english, 1993

34

Value Segmentation: A Model for the Measurement of Values and Value Systems

Wagner A. Kamakura and José Afonso Mazzon

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 345 KB

english, 1991

35

Assessing the Service-Profit Chain

Kamakura, Wagner A., Mittal, Vikas, de Rosa, Fernando, Mazzon, José Afonso

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 786 KB

english, 2002

36

Viewer Preference Segmentation and Viewing Choice Models for Network Television

Rust, Roland T., Kamakura, Wagner A., Alpert, Mark I.

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 2.05 MB

english, 1992

37

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Neslin, Scott A, Gupta, Sunil, Kamakura, Wagner, Lu, Junxiang, Mason, Charlotte H

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 65 KB

english, 2006

38

Size and Share of Customer Wallet

Du, Rex Yuxing, Kamakura, Wagner A, Mela, Carl F

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 311 KB

english, 2007

39

Modeling Preference and Structural Heterogeneity in Consumer Choice

Kamakura, Wagner A., Kim, Byung-Do, Lee, Jonathan

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 772 KB

english, 1996

40

Life-Style Segmentation with Tailored Interviewing

Wagner A. Kamakura and Michel Wedel

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.25 MB

english, 1995

41

Estimating Promotion Response When Competitive Promotions Are Unobservable

Sangkil Moon, Wagner A. Kamakura and Johannes Ledolter

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 2.01 MB

english, 2007

42

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

Mittal, Vikas, Kamakura, Wagner A., Govind, Rahul

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 959 KB

english, 2004

43

Response Latencies in the Analysis of Conjoint Choice Experiments

Rinus Haaijer, Wagner Kamakura and Michel Wedel

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 1.26 MB

english, 2000

44

Household Life Cycles and Lifestyles in the United States

Rex Y. Du and Wagner A. Kamakura

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 1.45 MB

english, 2006

45

Value Segmentation: A Model for the Measurement of Values and Value Systems

Kamakura, Wagner A., Mazzon, Jose Afonso

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 707 KB

english, 1991

46

Response Latencies in the Analysis of Conjoint Choice Experiments

Haaijer, Rinus, Kamakura, Wagner, Wedel, Michel

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 124 KB

english, 2000

47

Size and Share of Customer Wallet

Rex Yuxing Du, Wagner A. Kamakura and Carl F. Mela

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 3.03 MB

english, 2007

48

Household Life Cycles and Lifestyles in the United States

Du, Rex Y, Kamakura, Wagner A

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 98 KB

english, 2006

49

Sequential market basket analysis

Wagner A. Kamakura

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 1008 KB

english, 2012

50

Consumer Decision Making and Choice Behavior || Incorporating Choice Dynamics in Models of Consumer Behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.01 MB

english, 1991